creating santorino

Shaping a brand from the ground up through storytelling, social strategy, and a full-scale campaign shoot. See live Instagram below.

Campaign SHoot

In August 2026, I led a multi-day campaign shoot for Santorino in Tucson, working with the production company Cira Films. I planned the full itinerary, built the production budget, and coordinated a crew of 6+ people across multiple locations, including our shop, downtown Tucson, and a private residence. From creative direction to logistics, my job was keeping every day on schedule and every frame true to the Santorino brand.

Building a Brand

When I joined Santorino, the brand was a blank canvas, so I got to build it from the ground up. I shaped the visual identity and voice, planned the pre-launch strategy, and directed how the brand shows up across every channel. From there, I grew our audience through social campaigns, influencer collaborations, and a student ambassador program, and I used customer feedback to help shape menu changes. The result was an 800% month-over-month jump in Instagram reach and over 400,000 views.

Currently…

Today, I lead Santorino’s creative and community efforts day to day. I direct our content shoots from concept to final edit, shaping the look and feel of everything we post, and I manage our student ambassador program, which connects the brand with local students and keeps our community engaged. I also work with influencers and local partners to bring Santorino to more people around Tucson.