Created: March 3rd 2025
This fictional campaign was created for a class project, in which I designed a native advertising plan for successful beauty brand Summer Fridays. The goal was to create a media plan that is intentionally coherent with the content that regularly appears on a specific platform of choice (in this instance, Instagram). I learned how to craft an effective message that aligns with the organizational identity of the brand and communication methods of the consumer. I loved the creative freedom I was given in this project, as I was able to produce all of the media myself! I am now able to actively recognize and analyze native advertising as it appears in my daily life, and would love to do more work with native ads in the future