Created: February 10, 2025
Place-Based Branding develops an audience’s perception of a specific place and its identity. In this project, I created a place-based “walk” experience that takes readers through a day of eating gluten-free in Gainesville, Florida. The goal was to establish a sense of connection to Gainesville through relational branding from a culinary standpoint. Created for a Strategic Communication course, this project taught me how to effectively pitch an execute my own creative ideas. I also learned how to navigate Adobe Express for this project and am proud of my ability to navigate a new platform.